Website Privacy Policy

Introduction

This Privacy Policy applies to all personal information collected by SALT BORN™ PTY LTD (“we”, “us”, or “our”) via the website located at https://saltborn.surf

We are committed to protecting your privacy and handling your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

What Information We Collect

The type of personal information we collect depends on how you interact with our Website and services. This may include:

Full name
Email address
Phone number
Billing and shipping address
Order and transaction details
Account login credentials
Communications with us
Website usage data (including IP address and browser information)

Payment details are processed securely by third-party payment providers. We do not store credit card details on our servers.

Types of Information

Personal Information

Personal Information is information or an opinion about an identified individual, or an individual who is reasonably identifiable, whether the information is true or not and whether recorded in a material form or not.

If information does not identify you or make you reasonably identifiable, it will generally not be classified as Personal Information.

Sensitive Information

Sensitive Information includes information about racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, criminal history, or health information.

We generally do not collect Sensitive Information.

If Sensitive Information is collected, it will only be used:

For the primary purpose for which it was obtained
For a directly related secondary purpose
With your consent or where required or authorised by law

How We Collect Personal Information

We may collect personal information when you:

Create an account or place an order
Subscribe to email updates or marketing communications
Contact us via forms, email, or social media
Use or browse our Website

Cookies and Analytics

We use cookies and similar technologies to:

Enable essential Website functionality
Analyse traffic and user behaviour
Improve Website performance and user experience
Support marketing and advertising activities

Cookies may be essential, analytical, or marketing-related, and some may be set by third-party services. You can manage or disable cookies via your browser settings.

Purpose of Collection

We collect and use Personal Information to:

Operate and maintain the Website
Process orders, payments, and deliveries
Communicate with you about purchases or enquiries
Provide customer support
Improve our products, services, and user experience
Send marketing communications where permitted
Comply with legal and regulatory obligations

Payments

Payments made through our Website are processed securely by third-party payment providers, including Stripe and PayPal.

These providers handle your payment information in accordance with their own privacy policies. We do not have access to, or store, full credit card details.

Direct Marketing

By using our Website or providing your Personal Information, you consent to receiving marketing communications from us where it is reasonable to expect such contact.

All marketing communications include a clear unsubscribe option
You may opt out at any time via the unsubscribe link or by contacting us
We do not use Sensitive Information for direct marketing

We may retain minimal Personal Information necessary to ensure your opt-out preferences are respected.

Disclosure of Personal Information

We may disclose Personal Information to:

Payment processors and e-commerce platforms
Delivery and logistics providers
IT, hosting, analytics, and marketing service providers
Professional advisers (legal, accounting, compliance)
Government authorities where required by law

We take reasonable steps to ensure third parties handle Personal Information securely and in accordance with applicable privacy laws.

Data Security and Retention

We take reasonable steps to protect Personal Information from misuse, loss, unauthorised access, modification, or disclosure.

Security measures include:

Secure servers and encryption
Restricted access controls
Reputable third-party service providers

Data Retention

Personal Information is retained only for as long as necessary to fulfil its purpose or meet legal obligations.

Customer and transaction records are generally retained for up to 7 years for taxation and compliance purposes
When no longer required, Personal Information is securely destroyed or de-identified

Access and Correction

You may request access to the Personal Information we hold about you and request corrections if it is inaccurate, incomplete, or outdated.

Requests can be made using the contact details below. Identification may be required before access is granted.

Complaints

If you believe we have breached your privacy rights, please contact us in writing with details of your complaint.

We will:

Acknowledge your complaint within 5 business days
Investigate and respond within 30 business days

If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC).

Contact Us

For privacy enquiries, access requests, or complaints, please contact:

Privacy Officer
SALT BORN™ PTY LTD
Email: hello@saltborn.surf
Website: https://saltborn.surf

Changes to This Policy

We may update this Privacy Policy from time to time. The most current version will always be published on our Website.